It’s not easy being in business for yourself, there are many risks and responsibilities involved, financial instability, not to mention around-the-clock work. Whether you own a small clothing boutique, a neighborhood supermarket or a community dry cleaning business, you know how important it is to advertise and get your name out there so you can be more profitable every year.
Advertising in all its related forms can get expensive; a digital banner online can cost thousands, a magazine ad is just as costly, even a promoted social media ad can break the bank depending on its reach. But don’t let your budget get in the way of your amazing endeavor, since having something of your own may be your ultimate dream. There are creative ways to get people talking about your business, without putting a huge dent in your budget and the Brightscapes landscape lights installers are here to help with a complete list of tips. Continue reading below for best ways to get your business on the map so you can enjoy all of the advantages that a company of your own can bring.
Not surprising, the first tip from the Brightscapes outdoor lights installers is to a leverage landscape lighting installation. Commercial light fixtures throughout your property or even its extension, say for example a long pathway to a strip mall entrance, can liven up an otherwise quiet area. A commercial lighting installation can add more visibility, helping advertise a local storefront within the entire strip. A Brightscapes outdoor light installation allows people driving by the area at night to see the store, even during closing hours.
Outdoor lighting also promotes a particular mood; say for example you own a restaurant and are looking to get more patronage. With additions like accent lights, spotlights, even wall sconces, you can create a more romantic ambiance, transforming your restaurant into a date night destination. A children’s museum can decorate its entire campus with various outdoor lights, with multiple colors of the rainbow, adding to the museum’s kid-friendly environment. The outdoor lights themselves add to the attraction, increasing attendance.
As far as budget concerns, there are ways to keep cost lower. With an outdoor lighting company like Brightscapes, you can choose to use energy-saving LED landscape lights for more mileage out of every light fixture. These LED landscape lights can also withstand various weather conditions, meaning that they don’t have to replaced frequently; again adding to more savings.
Social media is another way to advertise on a budget, since you can grow your own community without having to pay for promoted posts. You can attract like-minded people who revolve around your product or service, and have similar likes and dislikes, related interest and engage in conversation. Say for example you own a local vintage clothing store. Creating social media posts that promote fashion, styling how-to’s, rare finds, magazine features, historical details and even clothing donation organization can grow an audience that you can sell to.
These days, most businesses have a website or at the very least a landing page they use to promote their product. By adding an email subscription prompt on your homepage, you can collect emails from various people who visit your site. In time, this email list grows, and you can sell directly to an exclusive group of people that has shown more interest than your other visitors. This is a way to convert to increase sales.
Another online tip would be to add a search button on your website can show you what your visitors are mostly interested in, allowing you to cater your product to your audience. Say for example you sell sports supplements online. By having a search button, you may find out that people are mostly looking for protein powder versus other supplements like pre-workout formulas or fat burners. So you may start to offer more variety like flavors and brands, increasing your sells.
There are many ways to enhance business opportunities and sales that aren’t as costly as traditional advertising. From outdoor lighting installation efforts to online know-how and more, just take the time to research tools and tips you can leverage to maximize profits and visibility. Having your own company can demand long hours and tough decision-making . It can truly take you out of your comfort zone, but if having something of your own is your dream, MAKE IT HAPPEN! For more information on landscape lighting, contact Brightscapes and we’ll help steer you in the right direction.